Coldwell Banker National Buyer Bonus Program
Coldwell Banker Roth Wehrly Graber is reinvigorating the buyer pool with the Buyer Bonus Event
The Home Buyer Tax Credit expired on April 30th. Without this incentive in place, the residential real estate market will be losing a powerful vehicle for attracting new and repeat home buyers looking to take advantage of a credit worth up to $8,000.
Because your home is currently on the market, we want to make sure you’re aware of the impact this development could have on your home sale. At the same time, we’d like to present you with a unique marketing opportunity that could improve your chances of completing a sale quickly.
From May 1st through July 31st, we’ll be investing in support of a nationwide campaign, the Coldwell Banker Buyer Bonus Event, which we’re positioning to home buyers as an extension of the Home Buyer Tax Credit benefits without all of the eligibility and qualification restrictions. The purpose of this program is twofold:
- Re-energize qualified first-time home buyers who missed out on the Tax Credit
- Incentivize a new, broader home buyer audience who failed to qualify for the Tax Credit
By choosing to participate in the program, you agree to refund to the buyer 3% of the accepted offer price of your home up to $8000. This “Buyer Bonus” takes the form of a credit at close.
Meanwhile, Coldwell Banker will be promoting this program nationally, generating widespread awareness and replenishing a home buyer pipeline depleted by the expiration of the government’s Tax Credit program. Marketing support for the program will include:
- Buyer Bonus Event tags which will appear on all Coldwell Banker television advertising throughout the month of May, June and July
- Online display ads promoting the event on coldwellbanker.com and CBElkhart.com
- The promotion of your home as a participating property on coldwellbanker.com and CBElkhart.com
- As part of a property search function that only includes Buyer Bonus Event properties on coldwellbanker.com.
- A consumer-targeted video featuring the Buyer Bonus Event will be made available on Coldwell Banker OnLocation, the most visited real estate channel on YouTube.
- Social media outreach on sites such as Facebook and Twitter promoting the Buyer Bonus Event
If you’re as serious about selling your home as we are, your participation in this completely optional program is highly encouraged. The housing market in the aftermath of the Tax Credit promises to present some unique obstacles, and we prefer to meet these challenges head on with bold and innovative marketing that few, if any, brokerages outside of Coldwell Banker can match.
We can answer any questions you have about the event and help you decide if your participation in the program aligns with your home sale goals. The final terms of the Buyer Bonus will be set forth in an addendum to your listing agreement.
Thanks again for your commitment to us. We’ll keep working hard to reward your confidence.
The Canarecci Group
Tom & Katrina
The Home Buyer Tax Credit expired on April 30th. Without this incentive in place, the residential real estate market will be losing a powerful vehicle for attracting new and repeat home buyers looking to take advantage of a credit worth up to $8,000.
Because your home is currently on the market, we want to make sure you’re aware of the impact this development could have on your home sale. At the same time, we’d like to present you with a unique marketing opportunity that could improve your chances of completing a sale quickly.
From May 1st through July 31st, we’ll be investing in support of a nationwide campaign, the Coldwell Banker Buyer Bonus Event, which we’re positioning to home buyers as an extension of the Home Buyer Tax Credit benefits without all of the eligibility and qualification restrictions. The purpose of this program is twofold:
- Re-energize qualified first-time home buyers who missed out on the Tax Credit
- Incentivize a new, broader home buyer audience who failed to qualify for the Tax Credit
By choosing to participate in the program, you agree to refund to the buyer 3% of the accepted offer price of your home up to $8000. This “Buyer Bonus” takes the form of a credit at close.
Meanwhile, Coldwell Banker will be promoting this program nationally, generating widespread awareness and replenishing a home buyer pipeline depleted by the expiration of the government’s Tax Credit program. Marketing support for the program will include:
- Buyer Bonus Event tags which will appear on all Coldwell Banker television advertising throughout the month of May, June and July
- Online display ads promoting the event on coldwellbanker.com and CBElkhart.com
- The promotion of your home as a participating property on coldwellbanker.com and CBElkhart.com
- As part of a property search function that only includes Buyer Bonus Event properties on coldwellbanker.com.
- A consumer-targeted video featuring the Buyer Bonus Event will be made available on Coldwell Banker OnLocation, the most visited real estate channel on YouTube.
- Social media outreach on sites such as Facebook and Twitter promoting the Buyer Bonus Event
If you’re as serious about selling your home as we are, your participation in this completely optional program is highly encouraged. The housing market in the aftermath of the Tax Credit promises to present some unique obstacles, and we prefer to meet these challenges head on with bold and innovative marketing that few, if any, brokerages outside of Coldwell Banker can match.
We can answer any questions you have about the event and help you decide if your participation in the program aligns with your home sale goals. The final terms of the Buyer Bonus will be set forth in an addendum to your listing agreement.
Thanks again for your commitment to us. We’ll keep working hard to reward your confidence.
The Canarecci Group
Tom & Katrina
Comments
Post a Comment